How to make Your Twitter Acc not look Abandoned

How to make Your Twitter Acc not look Abandoned

One of the most important things you can do on Twitter is to secure your Twitter username as once someone has taken it, it is gone and there is nothing you can do about it. Once you have secured your Twitter username  you may then want to spend some time planning how you are going to utilise Twitter. How can you do this without it looking like you have abandoned your Account?

Simply, go to your Twitter account, then click on the cog, then settings, then security & privacy tab, then half way down you will see  ‘Tweet Privacy – Protect My Tweets’ box.

Simply tick  this box. By doing so, Your Twitter account will not be visible to the outside world and no one will be able to follow it without you approving them. I would also suggest that in the Bio you actually write that you are planning what you are about to do and will launch the account very soon.

By doing this, you have secured your Twitter username and it will not appear as though you have abandoned or neglected your account. Remember though to untick the ‘protect my tweets’ box once you want to officially launch your account unless of course you want it to remain a private & by approval account only.

5 top Twitter headlines to get you more website traffic

5 Top Twitter headlines to get you more website traffic

When you start to get going on Twitter, you will want to share resources, information, knowledge, advice, links, and to demonstrate your knowledge and expertise. You may well want do this by writing blogs, having eBooks and factsheets, and other pieces of useful information on your website / blogsite.

So how do you get people on Twitter to click through and find that information?  It is all in the headlines……

The other benefit of writing great headlines, is that it will increase your chances of having your updates retweeted by your network.

The examples I am giving, are all ones that I have used, but remember that you cant keep using the same headlines. You need to change, mix it up, try new ideas, new times when you post, and so on..

Oh and always track the click throughs so that you have an idea on what volume of people have clicked through.

The Straight Forward Headline – This is a no nonsense approach. There is no trying to be clever with this headline. It is a short, sweet and goes directly to the ‘what it is’ and the ‘where you need to find it’ – A good example would be…

Sign up to my Top Twitter Tips Newsletter: –>> Link to web url

The Lists Headline – Everyone likes to read a good list. This is simply where you have written a blog or eBook or fact sheet, that has a numbered list of top tips. The headline would read something like…

5 Top Twitter Headlines to get you more Traffic: –>> Link to web url

Breaking News Headline – This where you may be launching something new, have rebranded, reinvented something, have come across a news worthy story, all these are excellent reasons to send updates to your followers. The headline may read….

Breaking News: Google is Broken: –>> Link to web url

The How To Headline – This is probably one of the most popular and best ways to get people to click through onto your content. People are always wanting to know ‘how to’ do something or another. The Headline may read…

How to send a photo on Twitter: –>> Link to Web url

The Find out Headline – This is where you have written a post, an eBook, a fact sheet, or are directing someone to a resource, where you are inviting them to ‘find out’ what that something is all about. The headline may read something like this..

Find out what #Hashtags are all about & join the fun:–>> Link to web url

The objective with all of your tweets, is to get people to click the link. Many people make the mistake of trying to explain in far too much detail what the link is all about.. Its what I call the kitchen sink marketing approach. That is not what Twitter is all about.

Equally, having headlines which tell people nothing.. i.e. Click here to make money, usually result in small amounts of people clicking through. People simply don’t have the time or the desire to have to figure it out..

Twitter and Customer care – Common mistakes to avoid

Twitter and Customer care – Common mistakes to avoid

As many of you will be aware, I am always on the look out for case studies which highlight both excellent use of Twitter and the not so excellent use of Twitter. In today’s example I am focussing on Tommy Hilfiger aka @tommyhilfiger and @SupportatTommy

It all started on July 30th with my tweet to @TommyHilfiger. I got a reply from their @SupportAtTommy a day later.

I then contacted @SupportAtTommy via direct message with my personal email and phone number so that they could contact me.

What happened next is the issue for me.

I got via direct message from @SupportAtTommy, that they have passed my details onto UK Customer care and they will be in touch.

I waited a day, and nothing, so I direct messaged @SupportAtTommy and they told me, that I needed to be patient as UK Customer care were very busy, they also apologised a lot.

It is now August 4th and still nothing, that is 6 days since my original tweet to them. 

This tells me a few things and is something I wanted to highlight to others.

It tells me that the @SupportAtTommy does not do much other than apologise and pass the info on. This really is not very good and has not been thought through very well. The whole point of me going to the @SupportAtTommy Twitter  account is to get a speedy resolution to my issue.

My issue is very simple.. I have bought a ton of clothes from Tommy Hilfiger, I have 2 woollen zipper tops. On one of them, the leather pulley that you use to pull the zipper up and down has fallen off and I cant use the zipper. An issue for me, but hardly something that @SupportAtTommy should need to go to seek others, or senior management to help resolve.

If you are using Twitter as a customer care channel, then it is vital that this channel has a mandate for things they can just get on with. They must have clear guidelines for what  they can deal with and when it needs escalating up the chain of command. They should also have time frames for the delivery of the resolution. Clearly 6 days is way way too long to wait for this. 

Twitter offers brands and businesses an excellent way to deal with customers via a dedicated customer care or support channel. But if it is not manned correctly, does not have the required training, guidance, guidelines or support, then the end result will be very poor,which is exactly the customer care response I have had.

Sports stars and Twitter… Why should they bother…

Sports stars and Twitter… Why should they bother?

The very quick answer to Sports stars and twitter – should they be on Twitter is a massive Yes… Footballers, cricketers, golfers, tennis players, F1 drivers, rugby players, and all the other sports stars should be on Twitter for a variety of reasons. In essence Twitter is all about P2P… That is person to person.. It allows the sports star to ‘get closer’ to his or her army of fans. That does not mean revealing everything including the kitchen sink, but simply sharing ‘behind the scenes’ things that fans simply would not have access to.

Fans at the end of the day pay the sports star wages, so giving them more personal access will over time pay dividends. Remember most sporting personalities retire from formal competition in their late 30′s… then what? what do they do then? Well if they have been spending time growing a loyal and solid following say on Twitter then when they retire and launch their training academy, or dvd series, or other products they will have a large market place for it already established.

But there are other reasons for them to have a presence on Twitter. Part of the income received by sports stars is received from Brands and businesses that want them to endorse their services or products. So as the the star builds up a bigger and bigger following, so the fee negotiated by the brand or business to them will go up as they are more appealing, more attractive as they have a larger and more engaged audience.

By the same token though a sports star who gets it wrong on Twitter can have be fined by their clubs etc… lose sponsors which can cost them a huge amount of money. So I have always maintained that sports stars need guidelines, guidance, training and support. Its not about setting up a Twitter account, that take 2 mins. Its about what to say, what not to say, and for a sports star what Twitter strategies to employ to maximise their efforts and potential rewards.

Twitter is a unique tool for sports stars as it allows a 2 way dialogue with fans. All other forms of media is typically 1 way – broadcasting. So with Twitter sports stars can actually ask questions, answer questions, give behind the scenes photos and views of things, share their likes / dislikes and so much more. All of this done with accepted and clear guidelines on what also they should not be sharing and talking about.

1hr Twitter Podcast to help you get more from Twitter

1hr Twitter Podcast to help you get more from Twitter

I recently did a 1hr podcast with Jenny Brewster of the @podcastAcademy Listen to me chatting to Jenny about how to be more effective with Twitter, some top tips, ideas,  do’s and dont’s and how to start using Twitter to get more clients, more customers, more business.

Click Here to listen to the Podcast

When Twitter Hashtags become Twitter Bashtags

When Twitter Hashtags become Twitter Bashtags

More and more businesses are using Twitter hashtag campaigns to gain feedback from their audience, ask their ceo’s questions, send in comments, ideas, photos etc… In principle I applaud this as Twitter’s best benefit is that it is a 2 way street, and listening and engaging with people is at the heart of what social media is all about.

Sadly though many Twitter hashtag campaigns go badly wrong. The New York Police Dept #MyNYPD, The Ask British Gas CEO #AskBG, The McDonalds #McDStories are 3 that I found, but there are so many more. So, what did they do wrong, why did they go so badly wrong?

The answer to why all of these campaign hashtags went so badly wrong is fairly simple. The companies behind them, did not fully understand social media. They wrongly believed that they could control things, they could control the hashtag and what people would say or do, and finally, even when people asked questions, gave them feedback on things that they wanted to be changed, they were met with standard replies and no chances of any change.

If your a business, or an organisation thinking of running a campaign that involves a Twitter hashtag then please think it though. Learn from others, make sure you are well prepared in terms of manpower, make sure you have thought through what happens if what you think may happen does not, think through all the things that may come back and how you can deal with them. What happens if your hashtag is hijacked and turn into a bashtag? How will you deal with that? Think about how you may reply to things that perhaps you don’t like and still look human.

I applaud businesses and organisations for trying. But it really annoys me that so many follow others and get it so wrong. Social media is not about you, and when you have fully understood that, you will then probably get things right.

The 4 things Footballers need to use Twitter effectively.

The 4 things Footballers need to use Twitter effectively.

Pretty much everyday we hear about footballers getting into trouble on Twitter. I have spoken many times on different radio shows about footballers and their use of Twitter which has usually resulted in a fine, or other sanctions. To me, Footballers need 4 things to help them avoid the tabloids and the FA disciplinary board. They need: Guidance, Guidelines, Training and Support.

They need guidance from their coach, manager, club, on how to be an ambassador for their club.What it means and the responsibilities they need to exhibit when tweeting. Next, Guidelines. When can they tweet and what can they tweet.Can they tweet from the training ground? Can they tweet from the changing room, Can they tweet before a match, directly after a match? Can they tweet about their fellow professionals? Can they tweet about the club, the management and so on.

Next, training. All footballers should have training. This is not weeks of classroom based training courses but 2-3 hours going over the basics, the tools to use, how to use Twitter effectively, how to reply to people, how to deal with abuse, how to be social, and how to really get the most from Twitter. And lastly support. They need the management, the coaches to support them and their use of social media.

Footballers should be encouraged to use Twitter. It is an excellent way for them to interact directly with the fans who after all pay their wages. It can also be a great way to bring possible sponsors to the players as if they can develop a large following, then that will have a value to potential sponsors.

What Type of Tweeter Are You?

What Type of Tweeter Are You?

No one should ever tell you how you should ‘do Twitter’ It is for everyone to decide for themselves how they want to use it, what if anything they hope to gain from using it and so on. I never tell anyone or advise them that they must use Twitter in a certain way, but I certainly give them tips on what has worked best for me and many others. I often make suggestions so that people can consider a new approach. I think the keyword that I would encourage anyone to consider would be ‘balance’ to have a balanced approach.

To have a mix of tweets that encompass social chit chat, advice, help, support, links to articles, photo’s, video’s, answering questions, asking questions, retweeting others, sharing ideas, occasionally selling things, engaging with others, and above all having fun and being social. I have categorised tweeters into the following 8 categories.. Which one do you fit into?

The Broadcaster

This person broadcasts all day all night 7 days a week. No interaction, no replies, Its all about you, you you….

The Retweeter

This person retweets everyone and anything. Never checks what they are retweeting, just an endless stream of retweets. They also instead of just replying to people that have asked them something retweet the reply so that all their followers get to see the answer.

The Quoter

This person loves a quote. The sad thing is that they are never their quotes, just an endless stream of other people’s quotes.

The Hard Seller

This person is on Twitter just to sell stuff and they are going to sell to you at every single opportunity. Follow them and bam in comes the direct message selling their book, course, webinar. Their tweets are non stop selling of their wares.

The Hashtag Obsessive

This person adds the #hashtag #symbol #to #every #single #word #in #their #tweets. They do this as they think it makes their tweets stand out, more distinctive, amusing or different or they simply don’t get what the hashtags are all about

The Auto Scheduler

This person auto schedules all their tweets. Even when you know they are engaged, in a deep tunnel with no internet, the tweets keep coming. Reply to them and no reply back comes back as they are never on Twitter to reply or engage with anyone.

The Blast and Disappear

This person blasts out 87 tweets in 3 hrs and then disappear’s for a few weeks. They often are promoting an event, conference, new thing and think that by shouting really loudly in a short space of time people will take notice.

The Chatter

This person tweets non stop about every minute detail of their day, week, life. They tell you what they are doing at every moment, what they were thinking before during and after the event.

Twitter Chat Interview with Helen Winder of #LadyPHour

Your Name: Helen Wider Helen Winder Closeup faded

Your Twitter username: @helenwinder and @Ladypreneurs

Your Twitter Chat #hashtag: #LadyPHour

When is your Chat? Each Thursday at 12noon for 1 hour

When did the Twitter Chat originally start? 14th November 2013

Why did you start it? I have just launched a new website called Ladypreneurs and wanted to bring together all women in business on Twitter and get them connecting

Your top tips on starting a Twitter Chat: Plenty of promotion on Twitter to ensure visibility, use all channels of communication to your audience.  And plan your topics for each week and stick to it.  Also ensure that your #tag is applied to all tweets.  If someone forgets, RT adding your #tag.

List some of your favourite chats you take part in: #IrishBizParty

What Twitter Chat Tools do you use & Why? TweetChat … It’s great!

Your top tips on Hosting a Twitter Chat: Smile!, Plan, Shout, Stay Focussed and enjoy!

Has your business benefitted from hosting the Chat? And if so how? Definitely, the exposure from our first chat was great, members registered and actual business connections were made and clients were created.

Your top tips on taking part in a Twitter Chat. Make sure you use the right #tag, join in conversations and keep them going!  Don’t sell just go with the flow.  Then ensure you keep in contact with those who took part to keep that connection going.

Any other Info: Embrace everything that is out there and join in.

Twitter Chat Interview with Mack Collier of #Blogchat

Your Name: Mack Collier Mack Collier

Your Twitter username: @MackCollier

Your Twitter Chat #hashtag: #Blogchat

When is your Chat? Sunday nights at 8pm Central

When did the Twitter Chat originally start? March 26th, 2009

Why did you start it? To create a way to have an organized conversation around blogging

Your top tips on starting a Twitter Chat: Pick a day/time and stick with it, and only pick a topic that you are passionate about and love because it is a LOT of work to build a Twitter chat!

List some of your favourite chats you take part in: #TourismChat #CMChat #BrandChat

What Twitter Chat Tools do you use & Why? Usually TweetDeck for Chrome, I loved the desktop version before they killed it.

Your top tips on Hosting a Twitter Chat: Let the community run the show as much as possible.  If they feel the chat is their’s then they will have a vested interest in seeing it grow.  Never take for granted when someone joins your chat, it’s always a gift.

Has your business benefitted from hosting the Chat? And if so how? Yes, the growth of #Blogchat has benefited me with great exposure, I’ve also been able to do live #blogchats offline and bring in sponsors for the Twitter version.

Your top tips on taking part in a Twitter Chat: Participate.  Participating in Twitter chats is the best way to grow your network on Twitter.  Hands down.