Why I’m doing a massive cull of my Twitter followers.
Over the last year I have got lazy. I started to follow all sorts of people on Twitter without any real thought for why I was now following them. I followed Athletes, tv people, journalists, agencies, magazines, authors, speakers, entrepreneurs and loads of other categories of people. No rhyme or reason I just kept hitting the follow button. That all stopped today as I started my massive Twitter following cull. I am going to reduce the number I follow to approx 50-100. But out of that list I will create the most awesome info stream tailored for me ever.
The criteria I am using to unfollow people on Twitter is fairly simple. I ask myself the following questions in regards to each person I am following. Have I had any interaction with that person? Did I message them and get ignored? Does following them add anything to my life? Does following them give me a rich source of information that I am looking for? Does this person just pump out tons of curated content or do they actually reply to people & have their own views? Would I actually miss not seeing this persons tweets, Is this person just duplicating what so many others are saying?
At no time do I consider if I stop following anyone will they stop following me. If someone only followed me because I followed them, then frankly I am not fussed if they now stop following me as well. Chances are they never read any of my stuff and I was just a number to them. I believe in the idea that small is the way to go. But making that small selection the very best stream you can tailored for your needs.
I will also be adding people to lists that I don’t want to follow but that i can occasionally dip in and see what they are talking about. Your stream of info that you get should be a really valuable thing to your business. If you are following thousands chances are you are missing out on great and useful articles, posts, videos, podcasts as your stream is full of so much nonsense. Most of you wont cull our followers through fear of losing followers as a few will unfollow you back. This to me is far far outweighed by having a far better stream and having people that you can develop some sort of relationship with..