1.5Million reasons for businesses to work with people on Periscope & Meerkat

1.5 Million reasons for businesses to work with people on Periscope & Meerkat

I did some research and used Topsy.com to find out how many broadcasts were done with Periscope & Meerkat over the last 30 days from 23rd June 2015.. The answer was 1.5 Million broadcasts. 

What does that mean? It means 1.5 Million opportunities over the last 30 days for your business to work with people on Periscope & Meerkat who whilst they are live streaming their shows could be:

  • Wearing your t-shirt, hat, other item of clothing
  • Wearing your earrings, or other items of jewelry
  • Drinking or eating your food
  • Using a branded item ie – a mug, a t-shirt, a hat
  • Using some tech & showing & chatting about it
  • Walking about with your new clothing range on
  • Talking about your product or service and showing it on their laptop

But How Do You Find Those People on Periscope & Meerkat?

Easy… I have a free service that can email out to a mailing list that I  have been putting together. You email me the offer, and I will for free email it out. So, If you are looking to work with people on Periscope & Meerkat, give free product placement so people can promote it, and/or enter into a commercial relationship with people on Periscope & Meerkat, let me know.

I am not an agent, take no commission nor money if any deals are done. I simply email out the offers, and the people on my mailing list will contact you directly if they are interested.

Interested? email me livestream [at] markshaw [dot] biz

Here comes the sponsored Periscope streams

Here comes the sponsored Periscope streams

Sunday was the summer solstice, the longest day of the year and for some the summer had arrived. Sadly in the UK Summer has done a disappearing act. To celebrate the first day of Summer, Nestle via its Drumstick Periscope account announced that they would be paying a load of Periscope users to live stream their shows and talking and/or showing the ice cream. The live streams would add the #ad hashtag for full disclosure.

I watched Keaton- AKA @keat on Periscope on a beach eating and slurping his way through one of their cones. It became obvious to me that for brands, businesses both big and small this is a massive opportunity for them. Periscope is visual on steroids. We love visual, you only have to look at how Instagram, Pinterest and Twitter with its images have taken off massively. A picture paints a 1000 words. How many does a live stream paint?

It was interesting how Keaton – aka @keat on Periscope was wearing another brands t-shirt. I wonder if he was being paid to endorse that? Yes, there are issues with live streaming on Periscope. It is live, unscripted, and anything can happen and for many large brands that already has them trembling at the knees, and having heart palpitations.

But for smaller businesses, or for those brands that are a tad more risk averse perhaps, the opportunities to gain a global worldwide audience through Periscope are undeniable. The fact that Periscope is integrated through Twitter offers any business a huge marketing opportunity.

I am sure that we will be seeing more and more businesses working with users on Periscope to market their products. All done in a non selling type way, and made to look as though it is not even an advert. Perhaps the industry to be in is the branded mugs, hats & t-shirts game. I am sure we will see more and more people at home, in the garden walking the streets of their towns and cities wearing branded clothing, or clothing with logos of companies that have reached out to them to work with them.