One of the greatest things about Twitter is the ability to search and find conversations. Remember behind every conversation is a real person. Done well and correctly the search on Twitter should be a goldmine of information for your business and should over time lead you to more sales. This is particularly important if your business is a bricks and mortar business.
But even better than just searching on keywords and phrases, you should be searching on Local people who are local to your business. Local people are far far more likely to come and see you, buy from you and support other local businesses. Yes on Twitter you can find people talking who are thousands of miles away, they are unlikely to visit you, pop in to see you or try you out. Find local people and other local businesses. That’s the key.. So how do you find local people to you?
What Do You want to search on? The first thing to consider is what exactly are you going to search on. The most important thing here to consider is to think like a customer not a business. What would a customer say in a tweet that you have the answer to or you could help with. A phrase I use a lot is “anyone recommend”
In Tweetdeck or Hootsuite start a new column called – search or Add Stream then search. Now use the phrase “anyone recommend” plumber and you will get tweets that contain the phrase anyone recommend and plumber.. Jackpot if you’re a plumber.. But if your based in London, useless if those tweets are from people based in Manchester. You therefore might want to limit the radius of your search to say 10 miles..
Get Your geocode Every location has a specific set of co ordinates which Twitter Tweetdeck & Hootsuite will be able to recognise. To find them you need to use Google Maps on your desktop and click on your exact location. You will see your exact location in the address bar. It will be something like this: 37.595886, -1.314993
Start a geocode search on Tweetdeck or Hootsuite Go back to Tweetdeck start a search column or on Hootsuite Add stream, then search, then add Enter search query, add the phrase or keywords that you want to search on, followed by the word “geocode” plus your exact co ordinates. You can also add the limit distance as well you want to search on. You will end up with something like this:
“anyone recommend” plumber geocode:37.595886, -1.314993,10mi
You will now get results for people within 10miles of your exact co ordinates who have used the phrase anyone recommend and plumber. With Tweetdeck you can then turn on alerts to be alerted to that tweet rather than sitting at your pc all day.
I cant stress how important this is. This right here should be giving you an endless stream of potential people who may be interested in your product or service, but they are all local to you so the chances of converting them to a paying customer are far higher. Imagine as a hotel, restaurant, cafe, retail shop, hairdressers, spa, gym or any sort of tradesmen, finding targeted local people to you who need or want your product or service right now. Surely that’s gold dust.
The key is the get the search phrase right. You need to play around, do your homework and above all think like a customer. What would they be saying?, what phrases or words would they be using? The other key is to search locally..