Combining the best bits of Snapchat with Twitter.
Snapchat without doubt is the new darling of the social media world. Non stop posts about how awesome it is as a platform, how you must be on there, how its incredible for business and how its basically the future of all social media marketing. Whilst I agree that Snapchat certainly has some great features and its numbers are impressive, there are certain things about Snapchat that are not great. That’s not to say they are not great because of faults and issues, its just to say that the way Snapchat has been developed over the years was not for how people might intend to use it.
It got me thinking, what if some of the very best bits of Snapchat you could do on Twitter. Surely you may then end up with a great thing. The biggest issue with Snapchat is there is no discoverability. You cant find people within Snapchat. You either know their username or you don’t. It’s incredibly difficult to find others. Next, there is no trending search or what’s really popular search or search of any kind. You can’t get your content into the same search results as a hugely popular trending topic that you can do on Twitter.
But Snapchat has great video albeit 10 sec snaps. The lenes & filters certainly make for adding fun and make the photo’s and videos more engaging and interactive. But there are no links that you can click on, no call to action that people can click on Yes.. You can add text of urls for people to seek out, but nothing is clickable or searchable. But video and images are certainly popular no denying that.
Why not then add more videos to your Twitter stream? You can now upload a video to Twitter up to 140 secs long, that’s 2min 20 secs in old money. You can also add photos with emojis and stickers. No where near as sophisticated as Snapchat but my money is it wont take Twitter long to do more in this space. People love emoji’s and stickers, lenses and filters. I would imagine Twitter will be seriously thinking about adding these features soon.
By adding video though to your twitter stream, you can also add text, clickable links, call to actions, hashtags to increase its reach and discoverability. With Snapchat videos you record can only be in snippets of 10 secs. Tough to get your message out in that short time frame. Yes.. you can make a series of videos as a story but too many videos and people wont stick around. Snapchat was not really made for long stories. 14 videos to say the same as 1 x 140 sec video on Twitter.
Also videos on Snapchat are essentially for your followers and disappear after 24 hours. Again nothing wrong with that, that’s how Snapchat was built and encourages people to keep returning. But on Twitter the video’s remain there. You can retweet them, you can quote them, and others can retweet them.
Ideas of video’s you can record on Twitter
Customer care / service
Behind the scenes of your business
Events and conferences
News from your business
CEO / senior management news & information
General information about your business
Request for ideas / opinions / feedback on your business
Testimonials on your business
Product issues / big product or service problems
Thanking customers / followers
Personal messages to say product is on its way
personal apologies to people when things have gone wrong.