I wanted to write a blog post about my lessons from social media over the last few weeks. Over the last few weeks, I have started a Facebook Page, Instagram account and a Vine Account. I started them, as I wanted to understand them all more, I wanted to use them and see what it actually takes to use them properly. I wanted to read every piece of advice, tips, ideas, from others on what has worked for them and so on, and then be in a position as I tried it or thought it through to see if it would work for me.
My first conclusion is that to do social media well takes a lot of effort. Therefore to be present on a number of different channels and do them all well is nigh on impossible unless you have an unlimited budget, people and resources. I can already hear you saying.. I am everywhere and it works for me? Does it? Really? What I have come across is in the main are people pumping out tons and tons of content. quotes, quotes as images, viral photos, viral photos with quotes, and all manner of questions. I even tried it myself. The question is why is everyone dong this?
I got to understand that although people may like a Facebook page, they do not get to see many of the posts from that page. Its all to do with the Facebook algorithm which I can hardly spell.. Bottom line is that it is getting harder and harder to get people on Facebook to see your posts. I would presume part of that is so that people utilise the paid for advertising and boost this post features. So, with that in mind, it is very very difficult to grow a community, to get people to reply or like or engage with you or your content. Hence why people are pumping out tons of it.
But to be able to pump out tons of fresh new content, needs someone practically on it full time, preparing the posts, adding the images, making it awesome and so on. I accept that it works for many, but for it to work for you, it is going to need some real effort, I was replying to people during the day in the evenings and so on. I am not against effort, far from it, in fact I always tell people that which ever social media platform you are on will take effort, but its the amount I am drawing into question.
I am in a privileged situation, I choose not to work too hard, I love the Twitter work that I do, infact I love it so much that I don’t even consider it work. But even I was shocked at how hard and challenging Facebook was. Now, I know that you can automate your whole life, set up services to just pump out all this content day and night. But to me, that is not social media, that is auto media and not what I have signed up for.
I have also got an Instagram Account and so far I am loving it. Why? because its photo based, because I love sharing social stuff with some Twitter tips thrown into the mix and above all, by adding #hashtags, your photos can be seen across the globe. I can totally see that although to me all platforms are social, Instagram can help in gaining new clients or business particularly if your products are very visual. So, although its early days, Instagram works for me. And that is what is important, find what works for you by actually using them, learning about them and seeing for yourself. Each platform is totally different in terms of time and resources needed etc…
I love Twitter, I don’t automate anything, I reply to everyone and I love it. The bottom line is it works for me. Its quick and easy to do. But that’s me. I would encourage everyone of you to really think about your time and resources when starting out or doing social media. Pick a platform based on your time, resources and objectives whatever they may be. Its better to dominate one platform than to try and dilute yourself to be everywhere.
My plan therefore is to wind up my Facebook page, as for me its too much work, and focus my efforts on Twitter which has served me very well for over 6+ yrs and Instagram which so far is going well.
Follow me on Instagram for some cool piccies: Instagram.com/iammarkshaw