When you start to get going on Twitter, you will want to share resources, information, knowledge, advice, links, and to demonstrate your knowledge and expertise. You may well want do this by writing blogs, having eBooks and factsheets, and other pieces of useful information on your website / blogsite.
So how do you get people on Twitter to click through and find that information? It is all in the headlines……
The other benefit of writing great headlines, is that it will increase your chances of having your updates retweeted by your network. I will go into the whole retweet thing in another blog.
The examples I am giving, are all ones that I have used, but remember that you cant keep using the same headlines. You need to change, mix it up, try new ideas, new times when you post, and so on..
Oh and always track the click throughs so that you have an idea on what volume of people have clicked through.
The Straight Forward Headline – This is a no nonsense approach. There is no trying to be clever with this headline. It is a short, sweet and goes directly to the ‘what it is’ and the ‘where you need to find it’ – A good example would be…
Sign up to my Twitter Top Tips Newsletter: http://tinyurl.com/5dqqn3
The Lists Headline – Everyone likes to read a good list. This is simply where you have written a blog or eBook or fact sheet, that has a numbered list of top tips. The headline would read something like…
5 Top Twitter Headlines to get you more Traffic: http://tinyurl.com/qb9eej
Breaking News Headline – This where you may be launching something new, have rebranded, reinvented something, have come across a news worthy story, all these are excellent reasons to send updates to your followers. The headline may read….
Breaking News: Google is Broken: http://twitpic.com/19li0
The How To Headline – This is probably one of the most popular and best ways to get people to click through onto your content. People are always wanting to know ‘how to’ do something or another. The Headline may read…
How to send a photo on Twitter: http://tinyurl.com/mcftey
The Find out Headline – This is where you have written a post, an eBook, a fact sheet, or are directing someone to a resource, where you are inviting them to ‘find out’ what that something is all about. The headline may read something like this..
Find out what this #followfriday is all about & join the fun: http://tinyurl.com/mg7tlu
The objective with all of your tweets, is to get people to click the link. Many people make the mistake of trying to explain in far too much detail what the link is all about.. That is not what Twitter is all about.
Equally, having headlines which tell people nothing.. i.e. Click here to make money, usually result in small amounts of people clicking through. People simply don’t have the time or the desire to have to figure it out..
