What can you use Twitter for?

Posted on by Mark

The key to success on Twitter is to understand how to use it within accepted guidelines and unwritten rules, but also how to adapt to how Twitter is utilised for specific goals.

Some of the main reasons why you may want to be on Twitter Include:

  • Being able to reach and engage with a targeted audience
  • Building a fan base that is genuinely interested in you, your business and your brand
  • Driving more traffic to your traditional website and raising your online profile
  • Carrying out market research on your product or service
  • The ability to interact with thousands of people who offer you ideas
  • Getting help with problems and ideas on solutions
  • Personally geting to “hear‟ and “feel‟ what people think of your Brand / Company
  • Personally getting to “hear‟ and “feel‟ what people think of your industry and about you
  • The chance to test and Improve ideas, communication skills and knowledge
  • It will show that you are ahead of any competition
  • It will highlight that you are not isolated from your customers / audience
  • It will help you to create a Customer centric organisation
  • It will helpelp you to turn prospects into Advocates
  • Allows you to develop new contacts
  • Allows you to find new suppliers / new people to collaborate with
  • Offering last minute offers or deals
  • Allows you to publicise and promote your conferences & events
  • Another Customer service channel
  • Allows you to share best practice, knowledge, ideas and information
  • Offering a way to provide ‘real time’ information to your customers
  • Allows you to search current trends in your industry, and in real time what people are talking about right now
  • Great at helping you to find a new audience
  • Inform people of new updates, new initiatives, new services etc.

    • What other uses can you think of that Twitter could be great for? Leave them in the comments section.

    • http://variousnon-commercialsites. PeterC

      I find this list quite depressing. At what point was it decreed that Twitter should be a commerce-oriented tool? 75% of the rubbish I receive on Twitter is from people trying to ‘promote their brand’, sell me some candy floss service I don’t need, or generally spamming me.

      Twitter training for heaven’s sake. All you’re doing is churning out yet more hordes of Twitter spammers, or people under the impression that I can’t live without their latest fad idea.

      Any possibility that Twitter might be promoted as a way of socialising, spreading non-commercial local information, having fun, discussing items of news, making friends…?

      PC

    • http://www.markshaw.biz Mark

      Thanks PC for your comments. You are right, of course people should be having fun with Twitter, and not just using it to promote themsleves. In fact in many of the other articles that I have written, I emphasise that it is not just about selling or promoting yourself.. It is also about social chit chat, getting info, finding new people to talk to etc…

      As far as my training goes, thats the whole point of why people should have some training, so that they learn how to use Twitter more effectively, which does include not spamming people, not autofollwing, not doing auto direct messaging, not having RSS feeds and so on…

      None of the people that I have trained are Twitter spammers – far from it..

      best

      Mark