Lots of people talk about giving their best business advice and best tips away for free and to a certain extent I agree with them. I think that to demonstrate your expertise and knowledge is critical and what better way than to give away your best advice and tips. However where most people get it wrong is that they dont then have a strategy for when they are going to charge. They just keep moving people from one free place to another free place and thus end up skint.
The first thing to consider is who are you giving free advice and tips to? My own advice on this is simple. I have a golden rule. 1-2-many is Free.. 1-2-1 is always on the meter. I write articles on my blog, Linkedin and I use Twitter. These are all giving away my best smal business and Twitter advice for free but to 1-2-many. As soon as someone contacts me and wants a 1-2-1 then I direct them to my Contact Page I have a plan or a strategy. Give away my best advice which demonstates my expertise and knowledge and for those that want personal help, thats where I charge them.
For you 1-2-many may mean your Youtube channel, Podcast, newsletter, anything that you can scale. You do the work once and everyone can see it, read it or listen to it. The key though is to give away your very best advice and information. When a chef goes on a cooking show, they don’t say they’re making scrambled egg on toast, they say they are making a signature dish or a complicated dish. They want to show off their culinery skills. Same with you, you need to show offf your knowledge, advice and tips as being fantastic and really helping your target audience.
Free gives you a chance to demonstrate your expertise and knowledge and to get people to know like and trust you. But you must have a plan in place, a strategy for when you’re going to charge people. That’s the key. Free can be a great plan but it needs to be targeted to your audience and needs to be thought through as to the cut off point for when you will start charging.